Marketing and Brand Communications

Tony Cox, Market Services Manager

AGCO UK and Ireland

“Including TV in our marketing programme was foreign territory for us. We were keen to go ahead though slightly anxious as TV is not a media those of us in the agricultural market are familiar with.

I am delighted to say that with SWP as our advertising agency and media buyer we have had the confidence to be successful pioneers in exploiting to the full this media, and Massey Ferguson has benefi ted immensely from being involved with the Farming Sunday programme.”

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